Think about your business. At what point in acquiring a new customer or client would you like to begin engaging with that potential customer or client?
- When they just start looking?
- When they are seriously looking?
- When they are ready to engage or buy?
- All of the above.
My guess is Number 4, "All of the above". That's what AI gives you. Instead of marketing to the masses, AI presents the opportunity to only market to "All of the…
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