Are You Ready to Become the Local Guru Expert?

[Michael "Hendo" Henderson]

What I want you to do is to think about how you help your prospects and your clients.

So what you really have to think about is your prospects or your customers are really interested in the results that can come from working with you not necessarily the how-you-do-what-you-do or the particulars around it.

Start your sentence with: I help… So I want you to picture that you’re at a party or networking convention (anywhere) that someone would walk up to you and say: Hey, what do you do? It’s a common question.

Rather than saying: I am a commercial loan broker…or I’m a real estate agent…I’m a mortgage broker…I’m a hard money lender…What I want you to do is change that declaration to begin with: I help…Then you’re forced to talk about the results. You’re forced to spit out the result that comes from working with you which is going to position you much better as that guru, that expert, that educator, and as that advocate.

If you were a real estate agent who specialized in helping first-time home buyers instead of saying: I’m a real estate agent…you would say: I help families get into their first house. I help families go through the process of buying their house if it’s their first time.

If someone asks what you do you begin with ‘I help’ and you’ll be forced to be able to define and verbalize that result that your prospects and customers are looking for.

Hendo

I help businesses with online media marketing and simple reputation manufacturing