What I want you to do is to think about how you help your prospects and your clients.

So what you really have to think about is your prospects or your customers are really interested in the results that can come from working with you not necessarily the how-you-do-what-you-do or the particulars around it.

Start your sentence with: I help… So I want you to picture that you’re at a party or networking convention (anywhere) that someone would walk up to you and say: Hey,…