In a recent study, it was reported that $72 billion (with a “b”) was spent on pets in the U.S. in 2018. This statistic makes it easier to understand that when someone buys a home, they are considering the needs of their whole family, and that includes the family pet(s). 89% of pet owners say they would not give up their pet due to a housing restriction.
Most of us consider the comfort and ease-of-living with our pets when we are considering buying a new home. It makes sense then, that when we list our home, we emphasize the pluses of living in the house with our furry friends.
So, if you are a homeowner looking to sell in today’s pet-friendly environment, it could be a good idea to point out the features of your home that will attract pet owners. Some of these features would include: a fully fenced backyard; nearby dog parks, walking paths or pet-friendly beaches; proximity to veterinarians, groomers and pet supply stores.
As a seller, considering the pet-friendliness of your home can be a key criterion in marketing your real estate today. Take advantage of this love for pets to promote your home accordingly, getting an edge over the competition!
Best, Forest – The Guy in the White Hat
Hard Money Broker and Co-Owner of family owned and operated Sun Pacific Mortgage & Real Estate, serving all of California since 1988! 707-523-2099 www.sunpacificmortgage.com.
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